April 25, 2017

Construction Job Site Signs

Job-Site-SignsConstruction job site signs, may be the best referral source your business will ever have. You are probably aware that entire neighborhood tends to be remodeled every twenty years.  One person starts and soon others feel compelled to follow.  Your sales people should be leaving flyers for a few blocks around every sale, but nothing will work harder to generate more opportunities to bid, than a cheap job site sign. When there is poor workman ship around town there couldn’t be a better way to tell the world that yours is high quality work, performed by licensed and bonded crews, than with a job site sign.

Full color construction job site signs can show the end result of your construction. This is a great way to generate excitement and buzz about what is going on and what is coming in the future.

A cheap contractor sign will remain on the job long after your crew leaves for the day.  They are so affordable; it’s silly to take them when you leave.  Leave them up, your client won’t mind showing off the fact that they’ve had some quality remodeling or repair done.  They’ll probably leave it up until the next lawn mowing.  That means repeated exposure to your ideal prospects.  No amount of television, newspaper, direct mail or door knocking can do better, for less.

Why should your prospects look anywhere else when they can see the contractor sign for the quality work on their neighbor’s house?  The next time one of your crews leaves for a job site, make sure they take a job site sign or contractor sign to put up before they begin working.   Why not add a few directional arrows on the corners as well?  They work well for realtors.

Sure, your sales people should ask prospects and existing customers for referrals but most people don’t know many of their neighbors.  Those neighbors are the ones that are seeing your quality workmanship as the transformation takes place.  No one could be more impressed (seeing is believing).  These “strangers” aren’t likely to visit your client to find out how to reach you.  Many of your vehicles either aren’t marked, or won’t be there, when neighbors are home from work.  That’s where a job site sign or contractor sign makes all the difference.

Have you got a great, high traffic area job site?  Why not give your client a deal based on leaving your contractor sign up for six months after you complete the work?  How about a bonus for every sale that comes from your job site sign?  You probably pay for other referrals that don’t build top of mind name awareness nearly so well as a cheap job site sign.

Often we are asked about the homeowner who refuses to post a yard sign.  Since the issue should never come up before you have a signed order and the work begun, just tell them your price is based on being able to advertise with a sign on their lawn.  One large contractor in The Quad Cities area actually advertises, “We’re so proud of our workmanship we put a sign on your front lawn.”  If you do business with them, you can expect a sign.